Who am I and why would you choose me as your No. 1 Coach?

Because I know your world. I am Anna-Retha Bester, lawyer-turned-coach and I know the sense of fulfillment and gratification, but also the intense competition, stress and challenges experienced in this unique environment. I have come to realize what an immense difference it would have made to my own legal practice, had I known and used the tools that I now use with my clients. I would have had way more confidence, been less stressed, been more focused, managed my time better and enjoyed my profession to such an extent that I probably would have still been practicing today. But my life took a different turn, and I’m so grateful to be able to passionately do my part as a coach. I am certified as an Executive Coach, Master Insight Coach, Positive Intelligence Mental Fitness Coach and Integrative Enneagram Coach. My core values are independence, integrity, tenacity, freedom and discernment. I have decided to make an impact, no matter what. I am not waiting anymore, because now is the best and only time. I am no longer concerned with what anyone else thinks. I ignore the fear of failure and I am untouched and unfazed. I take action. I show up fearlessly and with honesty. I love my clients fiercely and I serve them powerfully and with kindness. My professional background includes experience as an attorney, estate agent, business owner and advocate. I am grateful to have experienced an interesting and colourful life. People interest me and it is with immense gratitude that I honour my beautiful family, cherish my friendships and serve my clients. 

Qualifications: B.A. LL.B. Stell. (1989), Admitted Attorney of the High Court (1991), Admitted Advocate of the High Court (2008), National Bar Examination for Advocates (2008), Accredited FAMAC Mediator (2014), Certified Executive Coach, UCT (2020), Certified Positive Intelligence Coach, USA (2021), Certified Master Insight Coach, USA (2021), Accredited iEQ9 Enneagram Practitioner, Advanced Enneagram and Team Dynamics (2023)

YourBadassCoach Methodology

The YourBadassCoach methodology is informed by the powerful principles of the Insight Coaching method. That means that I ask powerful questions, share stories, listen deeply, ask permission, am bold, slow the conversation down, love without fear, create powerful coaching experiences, and nurture the insight. My coaching is solution-focused. I support my clients with access to powerful and cutting-edge tools. The Positive Intelligence Program is a mental fitness tool, based on current breakthrough research in neuroscience, cognitive behavioral psychology, performance science and positive psychology. This program is different from any other self-help tool you might have tried before, as it changes the way you perceive challenges and how you act upon them, in a profound and lasting manner. The mobile app will allow you to access video training material and short daily mental fitness exercises, designed to rewire your brain by forming new neural pathways. You will identify your triggers and learn how to turn challenges into a gifts and opportunities. As a professional, this tool will impact not only your career, but also your personal relationships powerfully. For more information, please visit www.positiveintelligence.com. For clients who want to embark on a life-changing, transformational journey of self-discovery and behavioural change, there is the opportunity to explore what subconsciously drives and motivates them, how to transcend these and develop richer ways of being through the most effective, accurate and comprehensive Enneagram personality test, the iEQ9, developed by Integrative Enneagram Solutions. For more information, please visit www.integrative9.com. The Positive Intelligence Program and the iEQ9 Enneagram are extremely powerful tools for both individual and team coaching.

What is in it for you?

A whole different career and life experience! We will be an excellent fit if you are motivated, committed and serious about wanting more from your life and career than merely making deadlines and struggling to cope with stress. We can all benefit from self-help books, motivational speeches, seminars and retreats, but we need a thinking partner to whom we can relate, who we can trust and who is skilled to unlock our motivations and insights, and hold us accountable to our goals. Only then can we make sustainable changes to our lives and how we show up as professionals. If you are ready to experience a fulfilling life and career, armed with powerful knowledge and tools to deal with stress and challenges so you can thrive, let’s start to make things happen for you!